Affle (India)

Affle (India) Limited is an IT solutions provider. The company specialises in mobile advertising services and software development for mobile devices. Affle India is a major player in the segment globally.

Founded in 1994, Affle (India) Limited is headquartered in Gurugram, Haryana. Affle India launched its initial public offering (IPO) in August 2019 and it was subsequently listed on the National Stock Exchange (NSE) and BSE.

The market capitalisation of Affle India Limited stood at ₹17,800 crore as of December 30, 2023. Affle India share price has gained more than 72% in the last three years

Affle India business operations

Affle offers a unique consumer intelligence platform. This platform converts advertisements into recommendations, aiding companies and marketing agencies to efficiently recognise, engage and acquire various customer segments.

Affle India, with its 7 mobile tech platforms and a Data Protection Trustmark certification, operates with a workforce of over 560 employees across 12 global offices. Its expertise covers 11 industry verticals. The company's extensive reach spans across 20 countries and it serves thousands of advertisers globally.

Affle India primarily focuses on key markets including India, South East Asia, the Middle East, Africa and Latin America. It also has a strong presence in other significant markets such as North America, Europe, Japan, Korea and Australia. Its services cater to a vast network of 3 billion connected devices across these regions.

The company operates primarily in two segments: consumer platform and enterprise platform. Its services include selling advertising space for online publishers, customised mobile app development and platforms such as Appnext for app recommendations, mDMP for data organisation, Mediasmart for self-serve programmatic solutions, Jampp for programmatic apps, MAAS platform, RevX, Vizury and YouAppi.

Appnext by Affle India offers app discovery driven by scalable technology. Its on-device solutions integrate into users' mobile experiences. Appnext provides personalised and context-based app recommendations and allows users with high intent to intuitively discover new apps. Appnext's Timeline is a patented AI technology that features contextual and personalised app recommendations across various apps.

The company's Mediasmart is a self-serve platform designed for driving incremental growth. It offers an integrated mobile-centric advertising solution and ensures efficient targeting of desired audiences. The platform prioritises transparency, control and advanced insights. Mediasmart also enables high-impact and measurable connected TV (CTV) advertising through household sync technology. Its services extend to omnichannel audience management and proximity marketing.

The mDMP feature enhances campaigns by organising and enriching them with proprietary data. It uses behaviour and data-driven decision-making and utilises structured datasets. mDMP also uses recommendation algorithms for the marketing strategies of the clients.

Affle India's Jampp deals in full-funnel user acquisition strategies. It forecasts lifetime value (LTV) and in-app event conversions. Jampp aims to increase growth on a global scale. It achieves this through high-impact creatives using proprietary Dynamic Creative Optimisation. Jampp uses predictive machine learning. It optimises both behavioural and contextual data signals for effective campaign outcomes.

Financial Highlights

• Consolidated revenue from operations for FY23 stood at ₹1,434 crore, up 32.6% from ₹1,081.7 crore in the preceding fiscal.
• The company reported a PAT (profit after tax) of ₹244.6 crore in FY23 compared to ₹214 crore in FY22.
• In FY23, the earnings before interest, taxes, depreciation and amortisation (EBITDA) increased to ₹293 crore from the previous financial year's ₹213.5 crore.
• The company's earnings per share (EPS) stood at ₹18.43 in FY23 compared to ₹16.18 in the previous financial year.