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  1. How to choose life insurance policy: 4 golden rules every buyer should know

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How to choose life insurance policy: 4 golden rules every buyer should know

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4 min read | Updated on November 17, 2025, 10:32 IST

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SUMMARY

Whether you are new to earning or planning long-term protection for your family, understanding a few core principles can help you avoid costly mistakes, choose the right type of insurance cover, and ensure your money works efficiently for your future.

life insurance buying guide

Understanding a few core principles can help you avoid costly mistakes and choose the right type of insurance cover. | Image: Shutterstock

Buying life insurance can be a little tricky and complicated, especially with so many products promising protection and returns. But according to financial experts, choosing the right policy becomes far simpler when you focus on the real purpose of insurance, i.e, providing financial security for your dependents.

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Whether you are new to earning or planning long-term protection for your family, understanding a few core principles can help you avoid costly mistakes and choose the right type of life insurance cover.

In a conversation with Upstox, Mumbai-based tax and investment expert Balwant Jain explained essential rules everyone should know before opting for a life insurance plan.

4 essential rules every buyer should know before signing up for a life insurance plan

1) Buy insurance only if you have dependents

Life insurance is not an income tax-saving tool; its main purpose is to financially protect those who rely on you.

"One should not buy life insurance until one has financial dependents. Likewise, the sole purpose of buying life insurance should never be tax saving," says Mumbai-based tax and investment expert Balwant Jain.

The real benefit lies in ensuring your family’s financial stability in case of unforeseen events.

2) Prefer term insurance plans

Not all life insurance products are created equal. Term plans are straightforward policies that cover life risk and pay a sum assured to the nominee if the policyholder dies during the policy term. If the insured survives, no money is paid. These plans are cost-effective, easy to understand, and available online or offline.

"Insurers have also introduced many variants of term plans where the payment on death of the insured is staggered over a few years instead of being paid in a lump sum," explains Balwant Jain.

3) What should be the insurance cover amount?

A common mistake is underestimating the amount of coverage needed. Life insurance should adequately replace your income and cover long-term obligations for your dependents.

"In my opinion, one needs to have life insurance of a minimum equal to 12–15 times of annual income. One’s insurance needs at the beginning of the career would be at a higher multiple of the annual income, as the income would gradually increase. So if you are young, opt for a life insurance cover of at least 15 times your annual income," says Jain.

This ensures that your family’s lifestyle and financial goals remain secure even in your absence.

4) Do not mix insurance and investment

Many investment-linked insurance plans promise returns, but they often fail to provide adequate coverage or meaningful investment growth.

"If you buy life insurance for investment, neither purpose is fulfilled adequately. As investment-insurance products charge a high premium compared with that on term plans, the resultant sum assured is far lower than what you would have got with the same premium. Since no one has unlimited resources, one should use them optimally to get the maximum life insurance needed. Secondly, due to various costs involved, the investment in an insurance product fetches you a very low return, which is generally far lower than the alternatives available in pure investment products," explains Jain.

Keeping insurance and investments separate helps you achieve both adequate protection and better returns. One should use term plans for protection and consider other instruments like mutual funds, PPF, or ETFs for long-term wealth creation. This ensures maximum coverage for your family and better returns for your savings.

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Disclaimer: This article is written purely for informational purposes and should not be considered investment advice from Upstox. Investors should do their own research or consult a registered financial advisor before making investment decisions.
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About The Author

sangeeta-ojha.webp
Sangeeta Ojha is a business and finance journalist with vast experience across leading media platforms, including Mint and India Today. Passionate about personal finance, she has built a reputation for covering a wide range of PF topics—from income tax and mutual funds to insurance, savings, and investing.

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