Gold prices today, Akshaya Tritiya 2025: Titan, Senco Gold, PC Jeweller, and other jewellery stocks in focus; check experts' views

The flip-flops on tariffs have made investors in equity markets extremely jittery, causing them to rush towards the 'haven' asset.

In India, too, gold prices have seen an unabated rally, barring a few blips. The prices touched the coveted level of ₹1,00,000 per 10 grams too a few sessions back.

On April 29, in the futures market (gold futures having an expiry date on June 5, 2025), gold prices slipped by ₹615, or 0.64%, to ₹95,410 per 10 grams, MCX data showed.

However, in the spot market, gold prices climbed ₹1,050 to ₹99,450 per 10 grams in the national capital on Tuesday on the back of fresh buying by jewellers and stockists ahead of Akshaya Tritiya, PTI reported, quoting the All India Sarafa Association.

Jewellery stocks in focus

Today, April 30, people are celebrating Akshaya Tritiya. It is an auspicious day in the Hindu calendar, and it is believed that purchasing gold on this day brings prosperity and success to people's lives.

According to experts, the gold market is humming with excitement on the auspicious occasion of Akshaya Tritiya.

Further, experts said that this year, despite the elevated prices, they anticipate a robust demand this year, driven by lightweight items, even with the higher prices. To stimulate market demand, the industry is providing a wide choice of products that suit different tastes and price ranges.

While the current price levels might prompt some to exercise caution, the inherent cultural significance of gold during Akshaya Tritiya, coupled with its enduring status as a reliable asset, suggests continued positive momentum in buying, they added.

Shaily Gang, Head of Products, Tata Asset Management, said gold continues to stand out as a timeless and strategic investment, with central banks across Asia increasing their gold reserves to reduce dependence on the US dollar.

"Geopolitical tensions and inflationary pressures have further strengthened gold’s appeal as a resilient hedge against uncertainty. The recent sharp rally in gold prices is a reflection of these underlying structural shifts. While short-term volatility may persist, the long-term fundamentals remain robust. Investors may consider allocating in tranches, and Akshaya Tritiya offers a meaningful opportunity to begin or strengthen their gold investment journey," Gang added.