Gold glitters on Akshaya Tritiya 2025 despite high prices

On Akshaya Tritiya 2025, gold and silver purchases accelerated on Wednesday afternoon, with jewellers anticipating the same volumes to remain steady in spite of record high prices.

The All India Gem and Jewellery Domestic Council (GJC) expects a 35% increase in value compared to the previous year.

As compared to ₹72,300 per 10 grams of gold (including taxes) during Akshaya Tritiya in 2024, the yellow metal was trading at ₹98,550 on Wednesday.

Purchasing gold on Akshaya Tritiya is a tradition in South India, which has gradually spread across the nation with increased awareness.

Shopping commenced early in the southern part of India, while northern states saw higher footfall in the second half of the day. There was a higher demand for mangal sutras and chains made with gold as well as brisk silver sales, particularly for utensils, Rokde said.

With the start of wedding season, the demand is expected to rise in the coming days.

Sachin Jain, CEO of World Gold Council India, said, "Affordability has been impacted due to the rise in gold prices. However, there is strong buying sentiment due to Akshaya Tritiya."

PNG Jewellers' Chairman Saurabh Gadgil stated that close to 50% of purchases involved old gold exchanges, helping customers to manage budgets while keeping festival and wedding traditions.

The Confederation of All India Traders (CAIT) projects sales of around 12 tonnes of gold aggregating to ₹12,000 crore and 400 tonnes of silver worth ₹4,000 crore.

According to experts, demand has remained steady for gold over the past three years amid skyrocketing prices.