Zepto’s new data insights platform Zepto Atom tells brands where, why, and how to grow

Quick commerce firm Zepto on Wednesday announced the launch of Zepto Atom, an advanced data insights subscription service for consumer brands in India, aimed at disrupting the Rs 1,000 crore consumer analytics market.

The paid subscription, set to go live on May 16, 2025, will be available to thousands of brands listed on Zepto’s platform.

It builds on the existing Zepto Brand Portal, which provides brands with free basic performance data, by offering advanced features such as hyperlocal market insights, real-time metrics, and an AI-powered assistant, Zepto GPT.

"Zepto Atom intends to use an in-house tech-powered analytics tool to disrupt the 1,000+ crore Consumer Analytics industry in India, which is currently dominated by legacy multi-national companies," the company said in a statement.

Aadit Palicha, co-founder and CEO of Zepto, said, “Zepto Atom is a serious attempt by our category and tech teams to build a disruptive new product in the consumer analytics industry in India. We believe we can harness the millions of data points Zepto generates every day to give brands customised and real-time insights on their products at a much more competitive price point than they are currently incurring.”

Zepto Atom enables brands to access PIN-code-level market share and performance data, allowing them to analyse sales trends in specific neighbourhoods and optimise pricing, marketing, or distribution strategies.

“For example, a brand can see on Zepto Atom Maps that their sales are under-indexed in the western neighbourhoods of Hyderabad and double down on pricing, marketing, or distribution efforts in those geographies to unlock growth,” Palicha posted on X.

The platform will provide live metrics updated every minute, offering visibility into sales, customer impressions, and conversion data. This, according to Zepto, will allow brands to fine-tune advertising campaigns and product offerings based on daily and weekly consumption trends.

A key feature of Zepto Atom is Zepto GPT, an in-house Natural Language Processing (NLP) assistant trained on Zepto’s dataset.

Palicha said that brands can query Zepto GPT for strategic insights, such as “How can I grow my market share in Bengaluru for the protein bar category?” or “What are the key consumer preferences driving energy drink sales among Gen Z in Mumbai?”

The assistant delivers actionable recommendations and generates data reports.

Zepto Atom will also offer advanced behavioural analytics, including data on customer repeatability, retention, share of voice in searches and homepage, and full-funnel visibility into purchase behaviour, providing brands with a comprehensive view of their performance.

Zepto will host a webinar for partner brands on Friday at 3 pm to kick off onboarding to Zepto Atom.