Audi India to hike vehicle prices by up to 2% from May 15

Luxury carmaker Audi India on Friday said it will hike vehicle prices by up to 2% from May 15 in order to partially offset the impact of exchange rate and input cost.

The German automaker said the price hike would be across its entire model range in the country.

"We are implementing a price adjustment of up to 2 per due to increase in the exchange rate and input cost," Audi India Head Balbir Singh Dhillon said in a statement.

This correction is essential for the company and its dealer partners to ensure sustainable growth, he added.

"We remain committed to minimising the impact of the price hike on our valued customers," Dhillon said.

The price hike will apply to all models of Audi vehicles available in India, including popular models such as the A4, Q5, Q7, and the performance-oriented RS e-tron GT. Audi’s decision reflects the pressures being faced by luxury automakers globally, who have had to adjust their pricing strategies in response to economic shifts and inflationary trends.

Audi’s decision to hike prices is in line with similar actions taken by other luxury carmakers in India in recent months. High-end brands like BMW, Mercedes-Benz, and Jaguar Land Rover have also raised their prices, citing similar reasons related to cost inflation. However, despite these price increases, luxury car sales in India have shown resilience, driven by strong demand from affluent customers and a growing middle class eager to own premium vehicles.